HARITACHALA
Haritachala Organics
Haritachala Organics, a non-profit under the Saibaba Foundation has nurtured an organic, bio-diverse farm since 2002. Guided by our love for our Sadguru Sri Sainathuni Sarath Babuji & Sri Sai Baba of Shirdi, our team of volunteers and staff heart-fully crafts each product with devotion and dedication. Your support empowers rural women and helps keep our farm self-reliant. Each product we offer is imbued with spirituality, enriching both body and soul.
The Haritachala Design Team naturally came together, driven by our deep love for Haritachala and our passion for art and design. Our shared vision was to infuse our products with the essence of Haritachala, creating designs that translate the serene beauty of our farm to our products.
OUR DESIGNS
Prana Daily Elixir Blend
Prana Daily Elixir (a rich, delicious blend of ancient grains for nutrition and enrichment) is the first design we worked on. With a vision to incorporate the ingredients into the design, we played around with many different styles of grains, logos, colors, fonts, and more. Every element you see on the package was chosen individually and crafted together to form the aesthetic. The bunnies and butterflies reflect our personalities - the romantics that appreciate even the smaller things life offers!
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Front of Final Packaging Design
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Back of Final Packaging Design
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Preliminary Design
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Preliminary Design
Shankhpushpi
Every design we worked on brought us so much joy and enabled us to push our creative boundaries further. After multiple visions and variations of this packaging design, we finalized this one—an arrangement of vibrant blue pea petals. We worked meticulously on each petal and each background. The colors of the design reflect the calming and soothing feeling of blue pea tea. On the backside of the packaging, we showcased the different benefits of Shankhpushpi.
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Front of Final Packaging Design
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Back of Final Packaging Design
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Preliminary Design
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Preliminary Design
Henna
Though you may only see one design per product, we have an array of designs we sift through to determine the perfect one. With Henna, we had the unique opportunity to explore our traditional, South Indian garments with an abstract aesthetic. Working on the Henna design allowed us to explore AI Graphics with a touch of our own creativity. It did present us with several challenges. For example, some of the AI women were generated with multiple limbs, fingers, teeth, and non human features at times. During these perilous times, Photoshop became our savior!
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Front of Final Packaging Design
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Back of Final Packaging Design
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Preliminary Design
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Preliminary Design
Teas
For our tea packaging designs, we aimed to create a timeless and sophisticated look that reflects the elegance and richness of the tea-drinking experience. The designs incorporate classic elements and subtle, refined details that evoke a sense of tradition and quality. Each package features a harmonious blend of muted colors, intricate patterns, and carefully chosen typography, ensuring that the overall aesthetic is both modern and lasting. Our goal was to capture the essence of a premium tea experience, highlighting the unique herbs that Haritachala nurtures.
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Front of Final Packaging Design
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Front of Final Packaging Design
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Front of Final Packaging Design
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Front of Final Packaging Design
Insights from Haritachala
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2023 Summer Camp Daily Blogposts
View the blogposts of our day to day life at the 2023 Haritachala Summer Camp!
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Unique Layered Mulching at Haritachala
Written by Tanvi Pothireddy
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Herbal Remedies: From Your Own Garden
Written by Sai Varenya Sirasanagandla
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Self Sustainability at Haritachala
Written by Tanvi Pothireddy
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How Sustainable Cooking is Practiced at Haritachala
Written by Tanvi Pothireddy
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The Beginnings of the Haritachala Bakery!
Written by Hasita Pola
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Navigating my Student Identity
Written by Geetika Kullampalle
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What is my Culture?
Written by Geetika Kullampalle
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Living in the Pause
Written by Neha Devatha
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Staff Meeting at Haritachala
Written by Tanvi Pothireddy and Geetika Kullampalle
